BMG stalwart Dominique Casimir has been promoted to chief content officer, adding the UK and (soon) Mexico to her already stacked agenda at the Berlin-based music company. As part of the move, Casimir will also join the BMG board overseeing the firm’s repertoire interests.
Casimir, who joined the company in 2008 and is based in Berlin, was most recently evp of repertoire and marketing for Europe, Latin America and the Asia-Pacific region. Adding the UK and Mexico repertoires boosts her docket to 17 overall territories, accounting for half of the company’s revenues. Casimir and A&R teams in the United States will continue to report directly to BMG CEO Hartwig Masuch.
“Dominique is an exceptional music executive”, said Masuch. “She exemplifies so many of the key attributes of BMG itself, with a rare talent to communicate with artists and songwriters on their own terms and an utter commitment to help them to achieve their objectives. In her new role she will provide a strong Berlin-based repertoire voice at the highest level of the company.”
A regular entry on Billboard’s International Power Players list — including this year and last — Casimir is running point on next month’s expansion into Mexico City and calls it “the new hub” for the company’s Latin American operations. Under her leadership, other recent successes include boosting its Europe business by a third and the company’s expansion into both live music and musicals in Germany, the world’s fourth-biggest music market after the U.S., Japan and the U.K.
“To be an artist or songwriter is one of the toughest jobs around,” said Casimir. “It’s our job to make it easier and whether it’s publishing or records, synch, or neighboring rights, we do so by delivering reliably the best service we can. I am excited to continue to contribute to BMG’s mission in whichever way I can, and I look forward to working with Alistair Norbury and our UK team to build on BMG’s success in our largest repertoire operation outside North America.”
